What if retailers no longer needed websites?
What happens when a retailer no longer needs a traditional webshop to reach consumers? AI-native retail could change how businesses are organised, ...
| PERSPECTIVES
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What if retailers no longer needed websites?
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D2C: is the channel growing, or is the brand?
D2C: is the channel growing, or is the brand?
As fragrance brands invest more in D2C, the balance between direct sales and retail is changing. But does growing D2C revenue necessarily mean the ... -
The illusion of the right question
The illusion of the right question
Prefer to listen? This Perspective is also available on Spotify. What if strategic uncertainty begins before we even start looking for the answer? ... -
What language is luxury?
What language is luxury?
Prefer to listen? This Perspective is also available on Spotify.Luxury has developed an international language. A language that no longer needs to ... -
I was trained to look
I was trained to look
A personal reflection on how learning to observe, question and simplify shaped the way I think about strategy today. -
When AI starts choosing where your products are bought
When AI starts choosing where your products are bought
Brands carefully select where their products are sold. But the criteria of the consumer may lead somewhere else. -
When distribution is no longer a given
When distribution is no longer a given
Exploring how changing circumstances and interests can reshape the role of established distribution structures.