Perspectives | AAFKES STRATEGY

Perspectives are available to read and to listen to on Spotify .

What Language Is Luxury?
Prefer to listen? This Perspective is also available on Spotify.Luxury has developed an international language. A language that no longer needs to ...
15/09/26

What Language Is Luxury?
I was trained to look
A personal reflection on how learning to observe, question and simplify shaped the way I think about strategy today.
06/09/26

I was trained to look
When AI starts choosing where your products are bought
Brands carefully select where their products are sold. But the criteria of the consumer may lead somewhere else.
01/09/26

When AI starts choosing where your products are bought
When distribution is no longer a given
Exploring how changing circumstances and interests can reshape the role of established distribution structures.
14/08/26

When distribution is no longer a given

| PERSPECTIVES